📈Market Analysis

Online gambling, once a new niche, has today transformed into a dominating force in the global entertainment sector. According to recent data, the online gambling market is growing with a significant CAGR of about 10.5% [2], and forecasts suggest that its volume could reach USD 141.43 billion in the coming years.

Currently, the volume of bets in online casinos reaches an astonishing USD 530.2 billion per year. Moreover, the global audience of gamblers accounts for more than 1.6 billion people, while the number of cryptocurrency users has already exceeded 500 million.

To confirm the relevance of this niche, we include statistics that show a decline in the popularity of offline casinos and a growing interest in online platforms.

According to Statista Market Insights [3], while the global market for traditional casinos faces moderate growth (yet still growing), online casinos are showing astronomical growth, at least doubling since 2020 and projected to increase to $350 billion by 2027. The audience is clearly transitioning from offline to online. Partly, this shift was influenced by COVID-19; the pandemic led to the temporary closure of physical casinos, accelerating the transition to online platforms as the only available option for many gambling enthusiasts [4].

Key drivers of growth in the online gambling sector:

1. Improved internet accessibility and speed, along with the proliferation of mobile online gambling, make the niche more accessible, allowing people to gamble anywhere and anytime. Moreover, according to independent studies, a large portion of online gamblers (about 40%) are in the age group of 21-35 years, indicating a younger audience.

2. Players can participate in gambling from home, at any time and place.

3. Innovations in gaming, especially live formats with real dealers up to VR gambling, attract people, bringing in a new, paying audience.

According to Mordor Intelligence [5], online gambling is one of the fastest-growing industries. The market is expanding, the growth potential consists of dozens of multiples, and MetaTokens' task is to capture as much of this market as possible.

Therefore, in the long term, MetaTokens focuses on the digital transformation of offline casinos. And the $MTK token will play a crucial role (TBA)! We offer solutions for digitizing physical gaming spaces using AI technologies and integrating them into virtual platforms. For example, VR poker or other innovative gaming solutions will allow offline casino owners to transition their business online while maintaining competitive advantages and attracting new audience segments.

The strategy we see will not only address the current market needs on one hand but also provide players with a unique gaming experience that accounts for tradition and innovation, as well as open opportunities for growth and development of the entertainment industry as a whole.

This is the core mission of MetaTokens. This is the idea that is at the heart of our business and our purpose.